Abstract
"The current study was designed to test whether the systematic/contextual perspective would successfully account for lateralized responses to framed health messages. Accordingly, gain or loss framed messages promoting sunscreen use were presented to participants⁰́₉ left or right hemisphere via a dichotic listening task. After listening to the message, participants rated how likely they were to use sunscreen. A 2 X 2 ANOVA conducted on these likelihood ratings revealed a significant interaction between Hemisphere and the Message Frame, such that loss versus gain framed messages were rated significantly higher in the right hemisphere but there was virtually no difference when the same messages were presented to the left hemisphere. These results were consistent with the systematic/contextual perspective and recent work on ostensibly distinct framing manipulations."--Abstract from author supplied metadata.
