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Can Women Entrepreneurs Plan to Prosper? Exploring the Role of Gender as a Moderator of the Planning-Performance Relationship
Book chapter

Can Women Entrepreneurs Plan to Prosper? Exploring the Role of Gender as a Moderator of the Planning-Performance Relationship

Whitney O. Peake, William C. McDowell, Michael L. Harris and Phillip E. Davis
Contributions to Management Science, pp.121-133
Contributions to Management Science, Springer Nature
01-01-2018

Abstract

Business Business & Economics Management Psychology Psychology, Applied Psychology, Social Social Sciences
Women entrepreneurs have long been argued to suffer from disadvantages in initial resource stock, which makes it difficult to establish and maintain a sustainable competitive advantage. Prior work suggests that planning may assist in overcoming these disparities; however, few studies have examined these relationships while considering context. We explore the role of strategic business planning activities on entrepreneurial firm performance and whether such planning activities yield greater benefit for women than men. We find that business planning provides greater performance benefits to women, which we argue may give women an opportunity to compensate for initial resource disadvantages.

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