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Does Online Game Community Matter?
Book chapter   Peer reviewed

Does Online Game Community Matter?

Fan Zhao and Hang Shi
Human-Computer Interaction. Novel User Experiences, pp.460-466
Lecture Notes in Computer Science, Springer International Publishing
06-19-2016

Abstract

Game community Loyalty Online game
With the rapid growth of online games, online game communities has been used to explain game players’ loyalty to the game. The purpose of this paper is to review the current literatures and summarize the constructs to explain game players’ behaviors in online game communities. In this paper, we propose a research model to predict online games continuance play. We believe this framework will help both researchers and practitioners in game research, design and development.

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