Abstract
Virtual reality has been applied in assisting teaching and facilitating learning in different disciplines of education, yet how VR can be used to assist and even to enhance student learning of hospitality management remains unknown to us. This study aims to examine student learning experiences with virtual reality technology and their behavioral intentions in a hospitality classroom. A Virtual Reality (VR) hotel tour simulation was designed and developed to examine student learning experiences. A total of 220 college students participated in the current study and 209 valid responses were collected and analyzed using the structural model. The findings of the current exploratory study suggested that the use of VR was well received by students as being useful in learning hospitality concepts. The findings suggested that perceived usefulness and perceived enjoyment were significantly positive indicators of students’ intention to take and recommend the class, while perceived ease of use and the flow experience were not significant factors.