Logo image
Back
The Use of Swear Words in Print Advertising
Book chapter

The Use of Swear Words in Print Advertising

Brent L Baker and C. Jared Broadus
Revolution in Marketing: Market Driving Changes, pp.99-104
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing
10-08-2014
DOI: https://doi.org/10.1007/978-3-319-11761-4_44

Abstract

Advertising Campaign Energy Drink Likelihood Rating Locker Room Print Advertisement
Historically, swear words have been viewed as taboo. However, increasing evidence supports the supposition that swearing is becoming more socially acceptable, especially among young people. The purpose of this research is to examine the increasing social acceptability of swear words and possible implications of their use in advertising.

Metrics

39 Record Views

Details

Logo image