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Toward a Better Understanding of Marketing Students  Perceptions of Twitter as a Pedagogical Tool
Book chapter   Open access

Toward a Better Understanding of Marketing Students Perceptions of Twitter as a Pedagogical Tool

Khaled Aboulnasr and Kacy Kyungok Kim
Celebrating America’s Pastimes: Baseball, Hot Dogs, Apple Pie and Marketing?, pp.791-791
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer International Publishing
03-11-2016

Abstract

Expanded Form Social Media Platforms Teaching Tool Technology Acceptance Model (TAM) Twitter
url
https://doi.org/10.1007/978-3-319-26647-3_170View
Published (Version of record) Open

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