Abstract
Poster excerpt: State-sponsored agricultural marketing programs (SSAMPs) have become widespread, with nearly every U.S. state implementing one (Onken & Bernard, 2010). Consumers are willing to pay a premium for agricultural products carrying a state-sponsored marketing logo (Hanagriff et al., 2004; Nganje et al., 2011; Grashuis et al., 2023). SSAMPs can be effective at promoting agricultural produce within (Ruth & Rumble, 2016) and beyond state lines (Magnier et al., 2025), though their success depends on factors such as logo recall, state pride, and perceived product quality, among others.