Legal pressure for ethical compliance in marketing

Conference proceeding

O C Ferrell, D Thorne and L Ferrell

AMA educators' proceedings, Vol.6, pp.412-413

AMA EDUCATORS PROCEEDINGS

AMA Summer Educators' Conference; Enhancing Knowledge Development in Marketing (Chicago, IL, 1995–1995)

01-01-1995

Abstract

Business & Economics

Business

Social Sciences

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Title: Legal pressure for ethical compliance in marketing
Creators: O C Ferrell
D Thorne - Florida Gulf Coast University
L Ferrell
Contributors: B B Stern (Editor)
G M Zinkhan (Editor)
Publication Details: AMA educators' proceedings, Vol.6, pp.412-413
Conference: AMA Summer Educators' Conference; Enhancing Knowledge Development in Marketing (Chicago, IL, 1995–1995)
Series: AMA EDUCATORS PROCEEDINGS
Publisher: Amer Marketing Assoc
Number of pages: 2
Identifiers: 99385580017306570
Academic Unit: Office of the Provost and Division of Academic Affairs
Language: English
Resource Type: Conference proceeding