Naturally Occuring Brands: A New Perspective on Place Marketing

Conference proceeding

Peer reviewed

Christine Wright-Isak and Assoc Consumer Res

ADVANCES IN CONSUMER RESEARCH, VOL XXXVII, Vol.37, pp.932-934

Advances in Consumer Research

01-01-2010

Abstract

Business & Economics

Psychology, Applied

Business

Psychology

Social Sciences

url

https://search.ebscohost.com/login.aspx?direct=true&AuthType=shib&db=bsu&AN=57668172&site=ehost-live&custid=flgulfView

6 Record Views

Title: Naturally Occuring Brands: A New Perspective on Place Marketing
Creators: Christine Wright-Isak - Florida Gulf Coast University
Assoc Consumer Res
Publication Details: ADVANCES IN CONSUMER RESEARCH, VOL XXXVII, Vol.37, pp.932-934
Series: Advances in Consumer Research
Publisher: Assoc Consumer Research
Number of pages: 3
Identifiers: 99383895127606570
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference proceeding