SPECIAL TOPICS SESSION: THE BIG PICTURE: ADVERTISING TODAY AS A SOCIETAL INSTITUTION

Conference proceeding

Christine Wright-Isak, Ronald Faber, Eric Haley, Carrie La Ferle, Steven Edwards and Thomas O'Guinn

American Academy of Advertising. Conference. Proceedings (Online), p.169

01-01-2008

Abstract

Advertising

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Title: SPECIAL TOPICS SESSION: THE BIG PICTURE: ADVERTISING TODAY AS A SOCIETAL INSTITUTION
Creators: Christine Wright-Isak
Ronald Faber
Eric Haley
Carrie La Ferle
Steven Edwards
Thomas O'Guinn
Publication Details: American Academy of Advertising. Conference. Proceedings (Online), p.169
Publisher: American Academy of Advertising
Identifiers: 99383895129706570
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference proceeding