The Relationship of Perceived Knowledge With Perceived Risk: an Exploratory Study

Jacqueline Eastman; Lindsay Larson; Tyler Meharg

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The Relationship of Perceived Knowledge With Perceived Risk: an Exploratory Study

Conference proceeding

Peer reviewed

The Relationship of Perceived Knowledge With Perceived Risk: an Exploratory Study

Jacqueline Eastman, Lindsay Larson and Tyler Meharg

Advances in Consumer Research, Vol.41, p.1

01-01-2013

Abstract

Impact analysis

Portfolio management

Retirement planning

Risk

Studies

This research explores the relationship between perceived risk and perceived knowledge in the financial investment domain. This will be accomplished through a 2 x 2 experiment comparing levels of knowledge with levels of risk to determine the impact on choice of portfolio in setting up a retirement investment plan.

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Details

Title: The Relationship of Perceived Knowledge With Perceived Risk: an Exploratory Study
Creators: Jacqueline Eastman
Lindsay Larson
Tyler Meharg
Publication Details: Advances in Consumer Research, Vol.41, p.1
Publisher: Association for Consumer Research
Identifiers: 99383963781306570
Academic Unit: Department of Marketing
Language: English
Resource Type: Conference proceeding