Abstract
[Abstract] This study aims to find the information design elements of meta convenience stores that reflect the consumption culture of the MZ generation, and suggests ways to improve user experience. Based on previous research, the consumption culture characterization and information design elements of the MZ generation were considered, and the metaverse information design elements were derived accordingly. Two different convenience stores were analyzed through interviews and surveys. The results of cognition, explorability, interactivity, and usefulness were analyzed. It is expected that information design can present a new perspective and direction for convenience store information design, and information design in the metaverse will be able to provide user-centered design and insights for user experience improvement. 색인어 : MZ세대, 메타버스, 정보디자인, 디지털 콘텐츠, 사용자 경험