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A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials' Retirement Investment Decisions
Journal article   Peer reviewed

A Multi-Method Exploration of the Relationship between Knowledge and Risk: The Impact on Millennials' Retirement Investment Decisions

Lindsay R.L. Larson, Jacqueline K. Eastman and Dora E. Bock
Journal of marketing theory and practice, Vol.24(1), pp.72-90
01-02-2016

Abstract

The millennial cohort has faced a unique environment that may have a lasting impact on the financial investment decisions they make as adults. A multimethod set of studies investigates how knowledge and risk interact to inform millennial retirement investment choices. Study 1 suggests a decline in risk-taking for those with low confidence in their financial knowledge. Study 2 reveals that low financial literacy enhances susceptibility to the influence of "feelings as information" when making retirement decisions. Study 3 utilizes qualitative data to consider the connection between millennial financial decision making and the climate of risk brought on by the Great Recession.

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