Abstract
Over the past decade, the Chinese government has strategically aligned its environment preservation and social enhancement policies encompassing energy tourism to provide residents with an economically viable, environmentally clean, and appealing leisure alternative. This study empirically tested previously noted consumer acceptance trends via the application of eye-tracking technology. The results of this controlled test confirm the attractiveness of wind farms as associated with educational interest in wind energy technology, appreciation of natural surroundings, social affiliations, and engagement in recreational activities.
