Abstract
[Interview excerpt] Kristine S. Baker, Director of Digital Sales, YBP: As publishers face the dynamics of declining print sales and more digital content purchasing, their concerns on the impact of DDA are valid. Publishers are anxious about DDA; but we’re seeing a change now that we have statistical data and sales figures to better explain the impact of DDA for publishers. DDA is allowing for more publisher content to be accessible to a larger audience for possible use. Titles that may not have been bought outright by libraries, but rather sent as new title notifications, are now getting exposed to a large group of patrons who may trigger Short-Term Loans or Purchases. Publishers will receive a percentage of the book price for that loan, but it may or may not trigger into a purchase. There are publishers that have agreed to participate in demand-driven programs but are not agreeing to allow short term loans. This varies by publisher, and it also varies by which aggregator platform the content is being hosted. Allowing access to the content by patrons but not allowing STLs, provides publishers the opportunity to push out more content to a larger audience and potentially trigger a purchase. And there are publishers that are not participating in DDA and have no interest in making their content available for this type of acquisition. The one take-away that publishers, aggregators, and book vendors can agree upon is that DDA is not the end-all solution for collection development.