Abstract
The study investigated undergraduate students’ perceptions of social media’s
role in online recruitment for internships in Brazil. A qualitative multiple
case study was applied using semi-structured interviews and direct observations
of eight participants. Two themes emerged from the content analysis:
vague internship postings and application barriers. The findings indicate that
the information published on social media was insufficient to engage students
to apply for the opened positions, and the format of online resumes prevented
students from continuing the applications. Recommendations are offered
to improve the recruitment processes of undergraduate interns using
social media. In conclusion, the internship ads were left untouched by respondents
due to the imprecision of their content, despite the ease of access
provided by advanced communication technologies.