Abstract
The research increases our understanding of a build-to-order supply chain (BOSC) by examining the effects of two distinct yet related strategies on applied supply chain knowledge and market performance: a build-to-order (BTO) and a just-in-time (JIT) strategy. The results show that a BTO strategy positively affects market performance through its influence on the application of supply chain knowledge downstream with customers. Although a JIT strategy does affect the upstream application of knowledge with suppliers, the latter does not predict market performance. Theoretical and managerial implications are presented.