Abstract
The increase in globalization has led researchers to assess key determinants affecting the purchase of foreign products; however, an attempt to integrate these determinants into a comprehensive framework has not been pursued. The purpose of this study is to construct such a model that can be used to assess the relative influence of these determinants upon the consumer's purchase decision process. This study identifies six main antecedents with significant influence upon the consumer's evaluation, attitude formation, purchase intention, and actual purchase of foreign products and provide a complete set of propositions that warrant further investigation.