Country of origin effects and foreign product evaluations: Does involvement have a moderating role?

Journal article

American Marketing Association. Conference Proceedings, Vol.15, p.31

07-01-2004

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Title: Country of origin effects and foreign product evaluations: Does involvement have a moderating role?
Creators: Khaled Aboulnasr
Publication Details: American Marketing Association. Conference Proceedings, Vol.15, p.31
Publisher: American Marketing Association
Identifiers: 99383425440106570
Academic Unit: Lutgert College of Business
Language: English
Resource Type: Journal article