Abstract
In the contemporary educational landscape, the fusion of technology with traditional pedagogical methods has revolutionized the way knowledge is imparted and acquired. However, cultural contexts significantly influence the efficacy of technology integration in learning environments. This study explores the factors within the technology acceptance model (TAM) framework that shape individuals’ attitudes and behavioral intentions toward using educational technologies. The TAM serves as a theoretical framework to understand individuals’ behavioral intentions to use technology, focusing on perceived usefulness and ease of use. We interviewed 12 experts from diverse cultural backgrounds in cultural studies, educational technology, and cross-cultural psychology. Findings reveal that cultural attitudes, learning preferences, educational content accessibility, and interactive learning experiences positively influence behavioral intentions, attitudes, perceived usefulness, and ease of use of technology. We identified ten key themes as predictors of technology adoption through thematic analysis. The study’s implications emphasize the need for culturally responsive technology integration in educational environments, advocating for technologies that accommodate diverse cultural backgrounds and learning preferences. This research contributes to the field by providing valuable insights into the cultural factors that facilitate technology adoption, offering valuable guidelines for developing inclusive and effective educational technologies.
