Abstract
This study examines factors important for students selecting an online MBA. Georgia WebMBA current students and alumni participated in the study, which looked at flexibility, employment benefits and programme quality. Results suggest that flexibility is significant for current online MBA students. Additionally, respondents felt there would be a significant benefit to them in terms of their employment. Finally, alumni of the WebMBA programme reported a significantly higher-quality rating than current students, though AACSB accreditation was a critical factor for both groups. Results suggest that programme directors should stress flexibility, employment benefits and programme quality to potential applicants.