Abstract
Studies that have addressed questions concerning when framing effects are likely to occur have produced mixed results. In this article we examine how differences in personality factors influence a group-based framing task. Specifically, when high collective importance individuals evaluated a framing task involving their group no framing effects were observed. Different results were obtained for low collective individuals. When low collective individuals evaluated a task involving their group, the typical framing effects were found. These results are interpreted in light of the dual analytic-holistic analysis.