Abstract
The general education curriculum is the foundation of the American higher education structure. Course topics in the curriculum span the boundaries of knowledge from the sciences to the humanities. Through these courses, students develop the knowledge, skills, and abilities necessary for successfully navigating life. In this paper, we examine how entrepreneurship education extends the purpose and mission of a general education program. Our proposal is that an Introductory Entrepreneurship course exist in the GenEd curriculum, alongside the more established courses, so as to best prepare the 21st century student for life beyond academia. The process of doing so is an entrepreneurial endeavor in itself and requires the development of relationships across campus. The goal herein is to offer a specific framework for understanding sources of resistance and how faculty can overcome these challenges to develop key strategies for initiating successful change.