Abstract
This study aims to examine the potential effects of three revenue management pricing strategies (best rate guarantee, rate (dis)parity, and rate frame) on customers' perceived fairness. A 2 x 2 x 2 factorial between-subjects experimental design was used. Eight scenario-based surveys were employed to evaluate how potential hotel guests react to three different revenue management strategies. The outcome of this study offers a set of guidelines for hoteliers to follow in terms of revenue management pricing strategies across multiple distribution channels, while providing revenue managers with empirically supported suggestions to increase hotel revenue.