INVESTIGATING CONSUMERS  PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES

Journal article

Gina A. Tran, Atefeh Yazdanparast and Florida Gulf Coast University, United States of America

Global Fashion Management Conference, pp.788-789

07-30-2023

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Title: INVESTIGATING CONSUMERS PRIVACY CONCERNS, ATTITUDES TOWARDS IN-GAME ADVERTISEMENTS, AND BEHAVIORAL OUTCOMES
Creators: Gina A. Tran
Atefeh Yazdanparast
Florida Gulf Coast University, United States of America
Publication Details: Global Fashion Management Conference, pp.788-789
Identifiers: 99383943943106570
Academic Unit: Department of Marketing
Language: English
Resource Type: Journal article