Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements

Journal article

Peer reviewed

James A Muncy, Rajesh Iyer and Jacqueline K Eastman

Journal of medical marketing, Vol.14(2-3), pp.145-153

05-2014

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Title: Medical advertising on demand: A content analysis of YouTube direct-to-consumer pharmaceutical advertisements
Creators: James A Muncy - Valdosta State University
Rajesh Iyer - Bradley University
Jacqueline K Eastman - Georgia Southern University
Publication Details: Journal of medical marketing, Vol.14(2-3), pp.145-153
Identifiers: 99383963577806570
Academic Unit: Department of Marketing
Language: English
Resource Type: Journal article