Journal article

Peer reviewed

Social Customs Influence on Coffee Usage and Brand Loyalty

Christine Wright-Isak

Advances in consumer research, Vol.23, p.309

01-01-1996

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Title: Social Customs Influence on Coffee Usage and Brand Loyalty
Creators: Christine Wright-Isak
Publication Details: Advances in consumer research, Vol.23, p.309
Publisher: Association for Consumer Research
Identifiers: 99383895030706570
Academic Unit: Department of Marketing
Language: English
Resource Type: Journal article