Abstract
This paper examines the perceptions of social entrepreneurship by Millennials. The authors argue the growing trend of positive attributions relative to social entrepreneurship will manifest itself in a halo effect for businesses founded primarily for social reasons. They find social entrepreneurs are viewed as more ethical than their traditional entrepreneur peers across numerous specific behavioral domains, supporting the notion of a positive halo effect for social entrepreneurship. Despite this, Millennials prefer to work for traditional entrepreneurs rather than social entrepreneurs.