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The Impact of Sports Marketing Relationships and Antitrust Issues in the United States
Journal article

The Impact of Sports Marketing Relationships and Antitrust Issues in the United States

Debbie Thorne, Linda Berns Wright and Scott Ashley Jones
Journal of public policy & marketing, Vol.20(1), pp.73-83
04-01-2001

Abstract

Sports are conducted within a multilevel and competitive business structure, making the application of antitrust laws difficult. A consistent and analytical approach that can be applied to the myriad antitrust issues is needed. Exchange relationships provide a unit of analysis to transcend various sporting interests that are involved in antitrust questions.
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