Abstract
The purpose of this study is to examine the relationship between strategic orientation and ethnicity and the resulting influence on performance in small businesses. Through analysis of a sample of 237 small business owners that were split with 50% minority ownership, this study examined the strategic orientation of minority owned businesses and the resulting performance of those organizations. Results indicated no differences in the strategic choices of Caucasian and minority business owners, but that performance was greater in those internally focused organizations. Limitations, practical applications, and future research area also discussed. [PUBLICATION ABSTRACT]