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The role of emotions in consumers' response to new products
Journal article

The role of emotions in consumers' response to new products

Arjun Chaudhuri and Khaled Aboulnasr
American Marketing Association. Conference Proceedings, Vol.18, p.82
07-01-2007

Abstract

Innovations Perceptions Product introduction Studies Willingness to pay Emotions
We present a theoretical framework for investigating consumers' responses to radical innovations. Based on the work of Mandler (1982) on different types of value, we propose two independent pathways to consumers' willingness to pay for an innovation. [PUBLICATION ABSTRACT]

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