Abstract
The authors examine the effect the renovation and rebranding of a traditional reference department into a more modern Knowledge Commons has had on public services at a university. The authors also discuss how this physical transformation led to a philosophical shift in the service model and how that model continues to evolve. This article discusses the adoption of the Subject Librarian Initiative as a means toward creating a more proactive form of outreach that is more conducive to the environment of the Knowledge Commons. This case study examines the first year of a 5-year implementation plan and discusses how the remaining years of the plan will be implemented.