Triangulating Methods to Study Community Phenomena: Discovering the Whole is Greater than the Sum of its Members

Journal article

Peer reviewed

Christine Wright-Isak

Advances in consumer research, Vol.23, p.265

01-01-1996

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Title: Triangulating Methods to Study Community Phenomena: Discovering the Whole is Greater than the Sum of its Members
Creators: Christine Wright-Isak
Publication Details: Advances in consumer research, Vol.23, p.265
Publisher: Association for Consumer Research
Identifiers: 99383895031506570
Academic Unit: Department of Marketing
Language: English
Resource Type: Journal article