Abstract
Our research delves into the impact of ambidextrous supply chain activity configurations on performance, particularly in the dynamic and complex contexts of today's business landscape. Drawing from the rich literature on paradox theory, we aim to unravel the efficacy of ambidextrous supply chain setup in mitigating the tensions inherent in managing dynamism, complexities, munificence, and, as well as understanding the contextual factors that modulate this efficacy. To accomplish this, we construct a computational model that captures the resource allocation and search behavior of the ambidextrous supply chain archetype within the ever-shifting terrain of performance. Our findings reveal that ambidextrous supply chain configurations excel at reconciling paradoxical tensions stemming from high complexity, limited resource abundance, and turbulent market conditions. Empirical data substantiate these findings.