Abstract
Intro: Starting a business can be both exciting and risky. On the up side, the thought of being your own boss is appealing to many people. Coupled with an innovative idea or a different way of offering a product or service, the business may produce a comfortable lifestyle or perhaps, over time, become a large business.
However, the fear of failure deters many perspective folks from entering the ranks of entrepreneurship. Often there is no direct line to success or failure when operating a business. The reality is that most businesses operate with mini successes and failures along the way. The successes deserve to be celebrated, while the failures should be considered lessons for learning moving forward. Yet many startup businesses don’t survive for long.