Abstract
Pursuant to the February 2014 University marketing strategy meeting conducted by the FGCU Office of Community Relations and Marketing, I was tasked by the Department Chairperson to develop a multimedia advertising campaign to prospective students, parents, constituents, practitioners, et al. in the southwest Florida region, with the goal of elevating the DJS public profile in a manner that continues to increase the number of undergraduate and graduate level students within the three Department programs, i.e., criminal justice, forensic studies, and legal studies.