Expertise

Dr. Tran's primary research interests include social media marketing, e-commerce, and how technology impacts consumer behavior. To date, her research has been published in Business Horizons, International Journal of Information Management, Journal of Advertising Research, Journal of Marketing Communications, Journal of Product & Brand Management, Journal of Retailing and Consumer Services, Management Research Review, and Psychology & Marketing. Dr. Tran's paper titled "The Impact of Microblog Postings and Emails on E-servicescape, Trust, Retail Patronage, and E-WOM" was awarded Most Innovative Research Paper from Elsevier 19th European Institute of Retailing and Services Studies Conference in Vienna, Austria.

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Organizational Affiliations

Associate Professor, Marketing, Department of Marketing, Lutgert College of Business, Florida Gulf Coast University

Education

Marketing
PhD, University of North Texas (United States, Denton) - UNT
Industrial-Technical Merchandising and Fabric Analytics
MS, University of North Texas (United States, Denton) - UNT
Asian Studies
BA, Rice University (United States, Houston)
Chemical Engineering
BS, Rice University (United States, Houston)