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Event Personality of the NFL and Its Impact on Sponsorship Objectives
Journal article   Peer reviewed

Event Personality of the NFL and Its Impact on Sponsorship Objectives

Lawrence W. Judge, Don Lee, Shannon Powers, Michael Cottingham, Lani Jones, Dagny Zupin and Chelsea Krill
Journal of facility planning, design, and management, Vol.4(2), pp.117-130
2016

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