Abstract
The purpose of this exploratory study was to identify and analyze the factors that contribute to perceived service quality, user satisfaction, and behavioral intention in covering mega-sporting events at the Main Media Center for the International Amateur Athletic Federation (IAAF) Track and Field World Championships. The data were collected through a survey that was administered to users of the media center during the 2011 IAAF World Championship. The results suggested that various service aspects (i.e., Transportation, News press, Convenience stores, Promotions, Volunteers, and Technology service) had significant impact on the media personnel's overall satisfaction. This study provides useful information on how to improve professionalism and service quality in media facilities at sporting events from the user satisfaction point of view.