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The role of communication in organizational change: an empirical investigation
Journal article   Peer reviewed

The role of communication in organizational change: an empirical investigation

Hulya Julie Yazici
Information & management, Vol.39(7), pp.539-552
2002

Abstract

Change Communication Communication media Information flow Organization structure Sharing Task complexity
Despite their widespread availability, the role information technologies (IT) play on organizational processes is not clear. This paper, investigates the causal links between organization structure, communication media, and task complexity for better organizational communication. A field survey was administrated in a leading international manufacturing company, followed by a causal path analysis there of communication determinants and outcomes. The findings indicate the significance of organization structure for cross-functional information access, delivery, use, and sharing needs. IT was perceived to be somewhat important, but its effect on communication depended on task complexity. In all, traditionally rich communication media is used and preferred.

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